The Project

Paul Fischer opened Framework Personal Training right here in Reno in the late 90s. It was a private, by-appointment gym, a little off the beaten path. When I got involved, the plan was simple—a new website and some strategic blogging to improve visibility and stand out in a saturated market (there are so many gyms in Reno!).

The Process

After launching the new site, I worked out a target keyword list and topic ideas that I worked through weekly for years. We established Framework as the go-to gym in the area for senior fitness. When he decided it was time to semi-retire, Paul sold his gym and shifted gears, becoming a trainer at another gym. I assumed we would be calling it quits, but Paul surprised me—he wanted a new website to reflect the change and requested that I keep on keeping on with his blog. Now, we’ve re-establishing Paul as the go-to trainer for seniors in the area, and his site is rapidly gaining authority.

“Jessica has provided much-needed assistance with our website, blog and social media,” says Paul. “Very prompt in all areas of business, Jessica responds quickly with accuracy in all areas. If your business needs a boost with its professional image, I would strongly encourage you to hire Jessica. You will be very happy with your decision.”